Email marketing setup
Email marketing setup in Brooklyn, New York
Your past customers are the easiest people to sell to again. We set up your email platform, your sign-up forms and the automated emails that bring them back, with sending set up properly so your emails reach the inbox.
- Brooklyn based team
- Clear progress reports
- Free, no-pressure quote
What does email marketing setup include?
Email marketing setup is the groundwork that lets a small business send useful emails to its customers without fuss. That means choosing and configuring an email platform, connecting it to your website and booking or sales system, building sign-up forms, designing a simple template, and writing the automated emails that run on their own.
Done well, email is one of the cheapest ways to keep customers coming back. A welcome email, a reminder when it is time to rebook, a thank-you with a link to leave a review, a note about a seasonal offer. These small messages add up to repeat business. A thank-you email with a review link is also the backbone of good review management.
Setup also has a technical side that matters more than ever. Gmail and Yahoo now expect senders to authenticate their email with SPF, DKIM and DMARC, and large senders must offer one-click unsubscribe. Skip this and your emails can land in spam, or not arrive at all.
We handle all of it, then hand you a system you can run yourself, or one we can keep running for you.
Get a free quote
Tell us what you need. It takes about a minute.
What’s included
Everything you need to start emailing customers
Email marketing for small business, set up properly from day one.
Platform setup
We help you choose a platform that fits, such as Mailchimp, Klaviyo, Brevo or MailerLite, then set up your account, lists and tags.
Sender authentication
SPF, DKIM and DMARC records on your domain, so your emails pass inbox checks and are less likely to land in spam.
Sign-up forms
Simple forms on your website and booking pages, with a clear reason to join, like tips or member offers.
Automated emails
Welcome series, rebooking reminders, review requests and win-back emails that send on their own.
Branded templates
A clean, mobile-friendly email template in your colors that you can reuse for every campaign.
Tracking and reporting
Opens, clicks, bookings and unsubscribes tracked, so you can see what each email earns.
Why it matters
Why email marketing works for local businesses
You own your email list. No algorithm decides who sees your message.
Repeat customers
It is usually easier to win back a past customer than to find a new one.
More reviews
An automated thank-you email with a review link is one of the simplest ways to earn steady reviews.
Runs while you work
Once automations are set up, they keep sending without daily effort.
Low cost per sale
Email platforms are inexpensive compared with ads, and you can measure every result.
How we work
How we set up your email marketing
A working system in a few weeks, built around how your business actually runs.
- PlanWe learn how customers find, book and return to you, and choose the right platform.
- Set upWe configure your account, authenticate your domain and connect your website.
- BuildWe design your template, build sign-up forms and write your first automations.
- Launch and trainWe test everything, switch it on and show you how to send campaigns yourself.
Pricing
How much does email marketing cost?
There are two parts. Your email platform charges a monthly fee, usually based on how many contacts you have. Many have free plans for small lists. Our setup is a one-off project fee.
If you would rather not send campaigns yourself, we can also run them monthly. Here is what changes the setup price. If you also run local PPC campaigns, email is the cheapest way to follow up the leads your ads bring in.
- Number of automations. A welcome email only, or a full set of journeys.
- Integrations. Connecting a booking system or online shop adds work.
- Moving platforms. Migrating an existing list and templates takes time.
- Content. We can write all your emails, or edit drafts you send us.
What you get from us
- A platform chosen and set up for you
- SPF, DKIM and DMARC on your domain
- Sign-up forms on your website
- Welcome, review and win-back automations
- A reusable branded template
- Training so you can send campaigns
Good to know
Email rules every small business should follow
In the US, the CAN-SPAM Act sets the basic rules for marketing email. Every email needs a real postal address, a clear way to unsubscribe and honest subject lines. When someone unsubscribes, you must stop emailing them within 10 business days.
Gmail and Yahoo add their own sender rules. All senders should authenticate their domain, and anyone sending to large numbers of Gmail users needs SPF, DKIM and DMARC, one-click unsubscribe and a low spam complaint rate. Following these rules is the single biggest factor in reaching the inbox.
Only email people who agreed to hear from you. Buying a list is a fast way to get spam complaints and damage your sending reputation. A smaller list of real customers will always do better. Email works well alongside social media, since each one brings people to the other.
Start small. A welcome email and an automated review request are enough to begin with, and they often pay for the setup on their own. Once those run smoothly, add a rebooking reminder and a short monthly newsletter. It is better to send a few good emails than many forgettable ones.
| Automation | When it sends | What it does |
|---|---|---|
| Welcome series | Right after someone signs up | Introduces you and sets expectations |
| Review request | A day or two after a visit | Asks for an honest Google review |
| Rebooking reminder | When the next visit is due | Brings regular customers back |
| Win-back | After months without a visit | Invites lapsed customers to return |
Signs you need email setup
- You collect customer emails but never use them
- Your emails often land in spam
- You do not know if your domain has SPF or DKIM
- Every campaign takes hours to build from scratch
- You never ask customers back after a first visit
- You have no simple way to ask for reviews
FAQ
Email marketing questions, answered
What is the best email marketing platform for a small business?
It depends on what you sell. Mailchimp, Brevo and MailerLite suit most service businesses and have free or low-cost plans. Klaviyo is strong for online shops. We help you pick based on your size, budget and the tools you already use.
How much does email marketing cost for a small business?
Platforms often start free for small lists and grow with the number of contacts. Our setup is a one-off fee, and optional monthly management is extra. We give you both figures up front.
Why do my emails go to spam?
The most common reasons are a domain without SPF, DKIM or DMARC, emailing people who did not sign up, and spammy subject lines. Fixing authentication and only emailing real subscribers solves most cases.
Is email marketing still worth it?
Yes, for most local businesses. It reaches people who already know you, costs little and is easy to measure. Automated emails keep working once they are set up.
How often should I email my customers?
Once or twice a month is plenty for most local businesses, plus the automated emails. Send when you have something useful to say, not just to fill a schedule.
Can you connect email to my booking system?
Usually, yes. Many booking and shop systems connect directly to email platforms, so new customers are added automatically and reminders send at the right time.
What should my first marketing email be?
A short welcome email for new subscribers. Thank them, say what they can expect from you, and give one clear next step, like booking a visit or following you on Google.
Do I need my own domain to send email?
Yes, for reliable delivery. Sending from a free address like gmail.com through a marketing platform tends to land in spam. We set up sending from your own domain with SPF, DKIM and DMARC.
Turn one-time customers into regulars
Tell us how your business runs and we will plan an email setup that brings customers back.