GEO services
GEO services in Brooklyn: generative engine optimization
When someone asks ChatGPT, Gemini or Perplexity to recommend a business, we want yours in the answer. GEO is the work of earning those mentions, built on facts and reputation rather than tricks.
- Brooklyn based team
- Clear progress reports
- Free, no-pressure quote
What is generative engine optimization (GEO)?
Generative engine optimization, or GEO, is the practice of helping your business appear in answers written by generative AI tools. Ask ChatGPT for “the best Thai restaurant in Williamsburg” and it writes a short list. GEO is about earning a place on that list.
Generative AI tools build their answers from what they find on the web and what they learned in training. They tend to repeat businesses that are mentioned often, described consistently and spoken about well by customers and trusted sites. A business that only exists on its own website is easy for them to miss.
So GEO focuses on your footprint across the web, not just your own pages. Reviews, local press, directories, comparison articles, community sites and your own clear content all add to the picture an AI tool forms of your business. Active social media profiles add to that footprint too.
GEO overlaps with SEO, and that is a good thing. Most of the work that earns AI mentions also lifts your normal rankings. For the wider picture, see our AI optimization services.
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What’s included
What our GEO services include
Generative engine optimization strategies that suit local businesses.
AI answer tracking
We track a set of real customer questions across ChatGPT, Gemini, Perplexity and Google’s AI features, and record who gets mentioned.
Brand mentions
We earn mentions of your business on local news sites, community blogs, partner sites and relevant round-up articles.
Review strength
AI answers often summarize reviews. We help you earn honest reviews that mention your services and neighborhood.
Consistent entity details
Your business described the same way everywhere, from your website and schema to Google, Bing, Apple and Yelp.
Citable content
Clear pages with plain facts, prices where you can share them, and honest comparisons that AI tools are happy to quote.
Referral tracking
We set up analytics so you can see visits that arrive from AI tools like chatgpt.com and perplexity.ai.
Why it matters
Why GEO matters now
AI answers name only a few businesses. Being one of them is worth a lot.
Recommendations, not just links
AI tools often name specific businesses, which feels like a personal tip to the person asking.
A short list
There is no page two in a chatbot answer. You are either mentioned or you are not.
Local questions are common
People ask AI tools where to eat, who to hire and which shop to visit, all of which are local.
Reputation carries across
A strong reputation online tends to show up in AI answers, and so does a weak one.
How we work
How our GEO process works
Measure where you stand in AI answers, then build the signals that earn mentions.
- BaselineWe test the questions your customers ask and record every business AI tools mention.
- Gap reviewWe compare your web footprint with the businesses that do get mentioned.
- Build signalsWe earn mentions and reviews, fix your details and publish citable content.
- TrackWe re-test monthly and report on mentions and AI referral traffic.
Pricing
What does generative engine optimization cost?
GEO is ongoing work, because mentions and reviews build over time and AI answers change. We price it monthly, usually alongside local SEO, since the two share most of the effort.
Here is what changes the price.
- Number of questions tracked. More services and areas mean more prompts.
- Your current footprint. Fewer mentions mean more outreach to start.
- Review volume. Building reviews from a low base takes time.
- Content needs. Comparison and fact pages take research to write well.
What you get from us
- Monthly AI answer tracking
- Outreach for local brand mentions
- Review growth that follows the rules
- Consistent details across the web
- Citable, fact-led content
- AI referral traffic reporting
Good to know
GEO vs SEO: how they fit together
Traditional SEO is about ranking a page in a list of results. GEO is about being included in an answer someone reads without clicking at all. The goals differ, but the tools mostly overlap.
Content that is clear, factual and well organized helps both. So does a strong reputation and links from trusted sites. Where GEO adds something new is the focus on mentions without links, on reviews as a source AI tools summarize, and on testing what AI tools actually say about you.
One practical tip you can use today: ask ChatGPT and Gemini about your own business. Check whether the hours, services and address are right. If they are wrong, the fix usually starts with the details on your website and your Google profile.
Round-up articles matter a lot for GEO. When a local news site or blog publishes “the best coffee shops in Bushwick”, AI tools often lean on lists like that. Being included, with an accurate description, is one of the clearest paths into AI answers. We find those lists for your service and area and pitch your business to the people who write them.
| Traditional SEO | GEO | |
|---|---|---|
| Goal | Rank a page in search results | Be named in an AI-written answer |
| Main signals | Content, links, technical health | Mentions, reviews, consistent facts |
| Success looks like | Clicks from a results page | Being recommended by name |
| Measured by | Rankings, organic traffic | AI answer tracking, AI referrals |
Signs you need GEO
- AI tools recommend competitors but never you
- AI answers describe your business wrongly
- You have few mentions outside your own site
- Your reviews rarely mention what you do
- You do not know what ChatGPT says about you
- Your analytics show no visits from AI tools
FAQ
GEO questions, answered
What is generative engine optimization?
Generative engine optimization, or GEO, is the work of helping your business appear in answers written by AI tools like ChatGPT, Gemini and Perplexity. It focuses on mentions, reviews, consistent facts and clear content.
How does generative engine optimization work?
AI tools build answers from information across the web. GEO improves that information: more trusted mentions of your business, stronger reviews, consistent details and content that states facts plainly. The better the picture, the more likely an AI tool is to include you.
What is the difference between GEO and AEO?
GEO is about being mentioned and recommended inside AI-written answers. AEO, answer engine optimization, is about being the single direct answer, such as a featured snippet or a voice assistant reply. They overlap and we usually work on both.
Is GEO different from SEO?
It builds on SEO rather than replacing it. Most GEO work also lifts your normal rankings. The new parts are tracking AI answers and focusing on mentions and reviews as well as links.
How do I rank in ChatGPT?
There is no ranking you can buy or set. ChatGPT draws on web search and on what it has learned. You improve your chances with accurate details, a strong review profile, mentions on trusted sites and clear pages that answer common questions.
How long does GEO take?
Fixing wrong facts can show up within weeks. Earning enough mentions and reviews to be recommended regularly usually takes several months of steady work.
What are generative engine optimization strategies for a small business?
Keep your business details consistent everywhere, earn honest reviews that mention your services, get mentioned on local news and round-up articles, and publish clear pages with facts AI tools can quote, like services, prices and areas served.
How do I measure GEO results?
Track a fixed set of questions in the main AI tools each month and note whether you appear. In analytics, look for referral visits from AI tools such as chatgpt.com and perplexity.ai.
Get your business into the AI answer
Ask for a free AI answer check. We will show you which businesses AI tools recommend for your service, and where you stand.